Opening For Performance Marketing Strategist - Manager
Powai (Mumbai)
FullTime
Job Description
Ditech CDM is seeking a highly motivated and data-driven Performance Marketer to join
our growing team. As a Performance Marketer, you will play a key role in driving measurable and
profitable growth through various marketing channels. You will be responsible for developing and
implementing performance marketing strategies, setting and achieving performance targets, and managing
and optimizing campaigns
Roles & Responsibility :
Build and scale cost-efficient paid digital campaigns spanning multiple channels and
objectives.
End to end Campaign planning, execution, optimization, implementing UTM codes.
Build processes to streamline Optimization, Campaign Management, Analytics activities.
Plan, analyze, and optimize digital marketing campaigns to ensure the profitable acquisition
of customers.
Set and achieve performance targets, such as cost per acquisition (CPA) and return on ad spend
(ROAS) for the clients.
Manage and optimize campaigns across multiple channels and platforms, such as paid search,
social media, email, and affiliate marketing.
Develop daily/ weekly dashboard on the performance of campaigns including spend, clicks,
conversions, CAC, and other metrics for all marketing channels supported by campaign
optimization POA.
Track marketing effectiveness, uncover insights and proactively share recommendations to the
clients.
Collaborate with the members of the marketing team and other cross-functional teams to
develop, test, and optimize our keyword strategy across the different search engine
platforms.
Proactively share and learn best practices from other industries that are relevant to the
business.
Stay abreast of new tools, trends, and best practices in digital advertising; test and
evaluate their efficacy in improving scale or effectiveness.
Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and
potential LTV of acquired users.
Driving insights and constant improvement to achieve overall targets for the team.
Analyze and educate on the performance of different marketing channels, for the ones that are
doing well and the ones that are not along with optimization plan.
Easily adjust to the ever-changing needs of clients at different stages of growth.
Qualification
A bachelor's or master's degree in a relevant field, or equivalent
In-depth understanding & hands-on experience in running ads across Google, Facebook,
LinkedIn & mobile affiliates to acquire new users
Experience with Google Analytics, GTM, DSPs, Google Campaign Studio
Strong quantitative and analytical skills, including experience with spreadsheet
modeling and trend forecasting (superior Microsoft Excel skills a must)
Proven ability to build and allocate campaign budgets and forecasts
Need to be self-motivated and proactive
Location - Mumbai - Powai ( Work from Office)
Experience - 5+ years experience in digital marketing for campaign management &
optimization