Black Hat SEO:
Risks, Techniques & Why You Should Avoid It

What is Black Hat SEO?

SEO that is done unethically is what we call Black Hat SEO. It refers to practices that are used (generally secretly) to get a search engine to send visitors to a website. They do this by trying to convince the search engine that a particular website is much better or more relevant than it truly is.
Because these practices are so shady, they almost always run afoul of a search engine's rules. And when they do, the search engines punish the websites that use these practices.

🚨 Black Hat SEO vs. White Hat SEO 🚨

• Black Hat SEO targets fast, misleading increases in search engine results position (SERP) rankings through the use of spammy and unethical techniques.
• White Hat SEO follows search engine guidelines. Quality content and user experience are the main emphases, ensuring long-term rankings that are sustainable.

Although Black Hat SEO can provide a site with a short-term elevation in ranks, it carries with it some very high risks that can lead to penalties from the search engines and a loss of website credibility.